u003cpu003eLe secteur de la communication créative compte des professionnels aguerris rompus aux réalités locales. Or, nombre du0026rsquo;annonceurs et du0026rsquo;entreprises succombent souvent à lu0026rsquo;appel des sirènes et se tournent vers les agences étrangères et les start-up et ce, au détriment de la qualité du service. Le nouveau président de lu0026rsquo;u003cemu003eAssociation of Communication Agencies of Mauritius u003c/emu003esu0026rsquo;est donné pour mission de remettre de lu0026rsquo;ordre dans cette industrie.u003c/pu003eu003cpu003eLa compétition est rude dans le secteur de la communication à Maurice, souligne-t-il, avec principalement le nombre croissant du0026rsquo;agences qui nu0026rsquo;offrent pas forcément le même niveau de compétences et de services et qui se permettent de pratiquer des prix dérisoires. Certaines de ces agences opèrent parfois avec deux ou trois personnes et peuvent ainsi se permettre de brader les prix, tuant ainsi toute compétition.u003c/pu003eu003cpu003eCertains annonceurs ont compris ce jeuu0026nbsp;: lorsquu0026rsquo;il su0026rsquo;agit du0026rsquo;une campagne de communication à petit budget, ils font appel aux start-up. Et quand un gros budget entre en jeu, cu0026rsquo;est aux agences étrangères quu0026rsquo;on su0026rsquo;adresse. On se retrouve alors dans une impasseu0026nbsp;: le profil des agences locales ne correspond à aucun de ces budgets. Pourtant, celles-ci brillent chaque année sur le plan international par leur niveau de créativité et raflent une multitude de prix dans les compétitions africaines et ailleurs. Mais cu0026rsquo;est une toute autre chose sur le plan localu0026nbsp;!u003c/pu003eu003cpu003eCu0026rsquo;est ce qui fait cette semaine la couverture de u003cemu003eBusiness Magazineu003c/emu003e, qui est accompagné du supplément bimestriel u003cemu003eMenu0026rsquo;s styleu003c/emu003e, qui met en relief lu0026rsquo;élégance masculine.u003c/pu003eu003cpu003eu003cimg alt=\ height=456 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
Vino Sookloll : «Nous sommes considérés comme des agences de réclame»
