u003cpu003eu003cstrongu003eLa compagnie, aujourdu0026rsquo;hui incontournable dans le paysage médiatique local, célébrera ses 15 ans en juillet. Son directeur, Désiré Mariette, revient sur son parcours.u003c/strongu003eu003c/pu003eu003cpu003eu003cemu003eTrait du0026rsquo;Union est u003c/emu003eu003cemu003ela courroie de transmission entre lu0026rsquo;annonceur et le grand Nous donnons lu0026rsquo;occasion au premier de transmettre un message à son audience à travers nos mobiliers publicitairesu003c/emu003eu0026raquo;, résume Désiré Mariette, directeur de lu0026rsquo;entreprise située à Petite-Rivière. Celle-ci est lu0026rsquo;afficheur le plus complet par la diversité de ses supports qui répondent à une demande de divers types de communication. Elle fêtera ses 15 ans en juillet.u003c/pu003eu003cpu003eDésiré Mariette fait un retour sur lu0026rsquo;histoire de lu0026rsquo;industrie de lu0026rsquo;affichage qui a été introduite en 1986 à Maurice.u003cbr /u003e u0026laquo; u003cemu003eJu0026rsquo;étais alors à la direction de Visuel, un des premiers afficheurs à concevoir les réseaux de panneaux 4×3 m à Maurice.u003c/emu003eu0026raquo; Il apprend donc les ficelles du métier en côtoyant des professionnels et des consultants français, envoyés spécialement à Maurice pour la formation et la bonne introduction de lu0026rsquo;affichage dans lu0026rsquo;île.u003c/pu003eu003cpu003eAprès cette expérience qui lui a permis de cerner lu0026rsquo;affichage publicitaire, Désiré Mariette décide de voler de ses propres ailes. Il se dit également motivé, encore aujourdu0026rsquo;hui, par une grande passion pour la communication, celle-là même qui le pousse à créer sa propre boîte, le 24 juillet 1990. Cu0026rsquo;est ainsi que Trait du0026rsquo;Union voit le jour et Désiré Mariette se souvient, u0026laquo; u003cemu003eLa compagnie a connu des débuts très modestes car elle a démarré ses activités dans un garageu003c/emu003eu0026raquo;.u003c/pu003eu003cp align=left\u003eu003cstrongu003eDes débuts modestesu003c/strongu003eu003c/pu003eu003cpu003eLe fondateur de Trait du0026rsquo;Union poursuit en expliquant quu0026rsquo;il était lu0026rsquo;unique employé de la compagnie. u0026laquo; u003cemu003eAu début de lu0026rsquo;aventure, ju0026rsquo;étais au four et au moulin. Bref, ju0026rsquo;étais le seul à faire tourner la boîte et faisais de la sous-traitanceu003c/emu003e. u0026raquo;u003c/pu003eu003cpu003ePar la suite, deux personnes lu0026rsquo;ont rejoint et ont été affectées au département technique. La petite équipe travaille du0026rsquo;arrache-pied, soit de 18 à 19 heures par jour. Une persévérance qui a mené Trait du0026rsquo;Union à bon port vu quu0026rsquo;aujourdu0026rsquo;hui, elle est solidement installée dans ce secteur du0026rsquo;activité.u003c/pu003eu003cpu003eu003cimg alt=\ height=235 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Trait d’Union, l’afficheur qui a l’œil
