Vincent Magwenya: «Mauritius is a key market for us in terms of servicing clients outside of Africa»

Magna Carta is now present in Mauritius through Magna Carta Reputation Management Consultants. Vincent Magwenya, CEO of Magna Carta, reveals more about his vision for the Mauritian branch.

BUSINESSMAG. How is Magna Carta Reputation Management Consultants performing in Africa?

Magna Carta has been operating in different parts of the continent for close to 10 years. It has been a very rewarding experience to see us growing our capabilities on the continent in servicing our clients. We have a solid network of partners who are contributing to the growth of our practice whilst providing our clients with full on-the-ground reputation management support. We expect to see more growth of our business as economic growth prospects of the continent continue to improve.

BUSINESSMAG. How is Magna Carta Reputation Management Consultants participating to the new status of Africa?

For Magna Carta, doing business on the African continent is not about the continent’s newly found status. Africa is our home; there’s no other market we can do business in as comfortable and confident as our home market. The continent’s diversity, dynamics and challenges are part of our DNA. As Africa evolves, we adapt and grow in experience. Our service offering reflects both opportunities and challenges that face our clients and brands in general.

BUSINESSMAG. Why did the company decide to come to Mauritius?

It is a well-known fact that Mauritius is a vital gateway into Africa, connecting the East with the rest of our continent. Mauritius has been ranked number one in a number of governance and ease-of-doing-business surveys. Mauritius is a key market for us in terms of servicing clients outside of Africa that operate in Mauritius as well as companies from different parts of Africa with a presence in Mauritius. We are also interested in adding into our portfolio Mauritian businesses seeking to establish a footprint across Africa.

BUSINESSMAG. How will Magna Carta Reputation Management Consultants help those companies in Mauritius which want to go to Africa?

Their journey into the rest of Africa will be our journey; from assisting with navigating complex policy and regulatory environments to finding more creative ways of engaging consumers on digital platforms. We will contribute to their long-term and sustainable brand presence through our understanding of the media in the different markets and operational experience in challenging conditions.

BUSINESSMAG. What is the vision of Magna Carta Reputation Management Consultants for Mauritius?

In line with our overall vision, we want to build the number one and most recognisable reputation management brand in Mauritius. To achieve this goal, we will combine our experience gained from over 20 years of managing reputations of Africa’s top companies with global best practice pulled from our global partners in TBWA and Ketchum. Our presence in Mauritius continues to give us an in-depth understanding of the market, which enables us to align local market conditions with global business objectives.

BUSINESSMAG. Will Magna Carta Reputation Management Consultants expand its activities to other countries in the Indian Ocean?

As opportunities present themselves, we will align our growth prospects accordingly.

BUSINESSMAG. How will be 2015 for Magna Carta Reputation Management Consultants in Africa and Mauritius?

We have a solid foundation in which to support our growth ambitions. In 2015, we will continue strengthening our capabilities whilst focusing on attracting solid brands and institutions into our portfolio.  

BUSINESSMAG. How far is Magna Carta Reputation Management Consultants an innovative company?

It’s easy to let others judge our levels of innovation. However, in a dramatically changing operating landscape, with the emergence of digital communication and evolving consumers, our communications strategies have to adapt and reflect this new landscape of brand communication. This demands a level of innovation in the overall reputation management approach, which we apply across all aspects of reputation.